Gift Card Design Best Practices
If you’ve always thought about having custom gift cards, there’s never been a better time to take the plunge. Research shows that gift cards are a valuable extra revenue stream for any business or store and having a custom design provides an extra advantage.
When it comes to creating your own gift card, the good news is that you don’t have to be a professional graphic designer. However, there are top tips which can help you come up with a design that will work the best. Here’s a run through of the best practices for gift card design.
Get your name out there!
There are lots of benefits to using gift cards, and one of these is the potential to get your brand seen easily by the widest possible market. On a custom gift card, you have the ability to make your branding as prominent as you want.
Therefore, when you’re putting your design together think about your name and logo first and foremost. They should be in a prominent position on the card and the first thing that your customer notices about the design.
Don’t be afraid to have fun
Your gift cards may be used for a variety of purposes, including as presents for friends and family, so it’s important to have a visual wow factor. Don’t feel that you need to stick to typical and traditional colors when you’re deciding on how you want it to look.
Pick a theme that matches the branding of your business and where appropriate, don’t be afraid to make it fun! Your gift card should look eye-catching and the graphics are a large part of this. Trust your instincts and relax and allow your design to reflect your personality.
Don’t cram the card
Your mind may be spilling over with ideas about how you want your gift card to look but remember not to try and make the design too complicated.
If there are too many details crammed onto the card, it won’t have the impact you’re looking for. Instead, customers will find it confusing and visually unappealing, and it may deter them from giving one as a gift.
There’s information that you will want to include on your card without fail – more about that below – but don’t forget to take a step back and look at the overall design, and consider whether it will appeal to a customer.
Essential information
While it’s certainly true that a busy and overly-complex gift card is a real turn-off, there is still some key information that you’ll want to include.
One of the items that every card should include is the address of your website; this allows your customers to locate you easily online and offers more opportunities for sales.
Create your own card today!
The above top tips will help any business owner create their very own custom gift card that appeals to the broadest possible audience. It’s not difficult to follow the best practice gift card design and you could soon have your very own gift cards on display.
