Increase Your Sales By At Least 30%
When talking about marketing strategies, it can be overwhelming to choose the right one as they exist in countless forms and levels of complexity. The biggest problem is the fact that these strategies are often very expensive without guaranteeing the desired results.
This is exactly where Gift Cards come in as a form of marketing strategy that is relatively cheap and incredibly effective at the same time. It is much more affordable to use Gift Cards to get a few seconds of commercial coverage on television than to go with traditional television marketing campaigns.
Studies have shown that using Gift Cards as a strategy of marketing can increase sales by up to 30 percent. This statistic is the average increase measured among businesses that have opted for Gift Cards as a marketing tool. In fact, combining the Gift Card strategy with a well-researched and optimized business plan can even lead to an exponential growth in sales.
How To Make The Most Of Gift Cards
The first step in using Gift Cards as a successful marketing strategy has to do with designing the cards in the right way. It is best to use a flashy, colorful design that pops so that your customers show it off in front of friends and relatives. Remember to make the cards not just visually pleasing but compact in size as well. This will increase the chances of positive ‘word of mouth’ marketing, which is not only one of the best marketing strategies out there, but it is also COMPLETELY FREE.
If done right, you will be generating tons of free marketing which means more customers will talk about the cards creating a buzz about your entire business. Thanks to the buzz effect, more people will learn about you and the cycle will become repetitive and self-sustaining. This means you will continuously grow your customer base, without having to invest in the campaign further.
Gift Cards are a great way of attracting customers, but they are just one part of the process. When a new customer visits your business thanks to the Gift Card strategy and word of mouth marketing, they will be interested in what you have to offer. That is when you can win them over and convert their interest into a sale.
Various Ways Of Increasing Your Sales
Increasing your sales by means of using this marketing strategy can be done in different ways. You can try making different cards for different events. Examples include: Gift Cards for birthdays, anniversaries and graduations. Additionally, you can create cards that offer a discount for every purchase made, with you deciding on the percentage of the discount.
You can also try segmenting your targeted niche by creating a variety of Gift Cards. This will make your company more attractive to potential customers. One option is to create cards that your customers can purchase as gifts for family or friends. By creating several different cards, each worth different amounts of money, you are allowing your customers to solve the problem of not knowing what to give their loved ones while accounting for the differences in their budget.
The possibilities of using Gift Cards as a marketing strategy are limitless. They are affordable, effective and fairly simple to use. In fact, you can’t really go wrong with opting for them as a tool to increase your sales. Now, is the time to research the benefits of Gift Cards to help grow your business.
