You’re on the right path if you have a gift card program in place. Research shows that sales usually go up for businesses that opt for this strategy because customers love gift cards. Most gift card recipients spend an average of 38% more than the value indicated on their cards. But, how does one entice customers to buy gift cards when they’re in your store or business? You can accomplish this and also enhance the gift card giving experience in one go by getting your hands on gift card holders.
Gift Card Holders 101
As the name implies, “gift card holders” is a term used to describe virtually anything used to hold a gift card. There are multiple types that exist and here are some of the most common options you should consider incorporating into your business strategy:
- Gift card backers
- Envelopes
- Sleeves
- Gift card display stands
Gift Card Backers
Essentially greeting cards with inserts inside to display and hold gift cards, backers are used to customize existing plastic gift cards for special events and holidays. Gift card backers can be used as an easy way to add a seasonal boost to your cards without having to go through the trouble or added expense of redesigning them.
Gift Card Envelopes
When looking to turn your gift cards into presents, envelopes are the way to go. Opting for envelopes rather than sleeves is a great choice in situations where you want them to appear more formal and appropriate for various occasions. Try to incorporate more colorful festive designs and neutral colours.
Gift Card Sleeves
Sleeves are another great idea for readying your gift cards to be given as presents. Some options include a blank white sleeve that’s a great classic appearance, designs such as polka dots, or even pre-printed lines for the recipient’s name and so on. The presentation effect is greatly enhanced with the use of gift card sleeves, not to mention that they also provide protection for the barcode or magnetic strip on the card itself.
Gift Card Display Stands
An acrylic card stand is one of the simplest ways to go if you want your gift cards to be seen by your customers. A great idea to catch the eye of the customer is to put the stand on display near a point of payment. Boosting your gift card sales can further be done with no trouble at all, as the only thing you have to do is print out a new promotion and change the insert in the holder. A common mistake includes NOT pairing your gift cards with the aforementioned gift card backers, envelopes or sleeves, so keep this important detail in mind.
