There is much more to business cards than what meets the eye. In addition to a unique design, business card etiquette is also a huge consideration one needs to master if looking to ensure the maximum impact on each potential prospect. Distributing your card has a lot to do with it and it pays to do your research to learn how to distribute them without seeming desperate or pushy. The goal is to impress the other party before they even lay eyes on the card. Continue reading to learn about the ideal business card behavior. Here are some helpful tips:
- The right setting does wonders
- Pay attention to the correct time
- Politely inquire about the other party
- Make sure to ask for the other person’s card
- Business cards need to be on your person at all times
The Right Setting Does Wonders
The thing to pay attention here is to only use social gatherings to market your business. Discovering companies to display your cards should be done in formal settings such as conventions and networking events. It is improper to distribute cards in the checkout line at the local grocery store even though you could easily meet an interested customer there.
Pay Attention To The Correct Time
One thing you need to refrain from is pulling out your card right away when discussing your business. The first step in such a situation has to do with gauging and analyzing the reaction of your audience. This because your card can easily find its way into the trash bin if the other party is not committed to the conversation. Also take the time to explain what your business is offering if you rate the audience as interested, but unsure. Then and only then can a “in case you change your mind” card be issued, which is to say, following a complete informatory process.
Politely Inquire About The Other Party
Your work shouldn’t be the main core of every conversation. You could potentially start a partnership if you also take the time to ask about the other party’s business. It could very easily happen that another business owner will be willing to display your business cards by the end of your conversation. This will take place, however, only if you are willing to do the same in reciprocity.
Make Sure To Ask For The Other Person’s Card
Instead of breaking the ice by offering your own business card, try the opposite. First ask for the other person’s card as it may be the better and more beneficial way to initiate a proper business card handoff. This is because such a move demonstrates to the other person that you are not trying to push your business onto them, regardless of whether or not you have a use for their services. As a result, they may feel more willing and eager to ask for your card as well.
Business Cards Need To Be On Your Person At All Times
This could be characterized as the single most important condition of business card etiquette. You have to be sure you have some with you before you can even start considering the mechanics of how to hand out your cards. For this reason, always have a certain number of cards on your person and store them in your glove compartment, purse, wallet, pocket or anywhere else that is accessible. Additionally, since a crumpled card implies disorganization and unprofessionalism, ensure your business cards are always kept in pristine condition.
