If you were to ask some average consumers, a few would likely have no problem listing a number of reasons why they’re not particularly fond of gift cards. Among them would be issues like they’re bound to be forgotten in dusty drawers, they’re too impersonal, they’re a lazy option and so on. On the other end of the spectrum, a much larger number of shoppers swear by them. Gift cards these days are as good as giving someone cash and everybody wants that. Here’s a number of reasons why consumers really need to stop hating on these convenient things:
- They’re the quintessential last-minute gift
- They save you the trouble of over-thinking your presents
- They provide an excellent budgeting opportunity
- They’re not just for the mall
- Compared to regular gifts, they are less likely to go to waste
They’re The Quintessential Last-Minute Gift
If you’re not a fan of digging through the picked-over aisles at your local mall for a last-minute gift, simply scoop up a handful of gift cards instead and go easy on yourself. At the very least, you can rest assured your gift will be put to good use by the recipient and you also won’t have to worry about rush delivery fees.
They Save You The Trouble Of Over-Thinking Your Presents
The thing about buying gifts for many people is, it is a very challenging activity. The main problem here – besides the stress of having to create a great experience for each recipient – is trying to over-individualize each and every gift. As a result, the actual wishes of the recipients often get completely ignored in the process. While it may not be particularly fun to have to wrap half a dozen gift cards, the entire point of giving gifts is to make others happy and that’s exactly what gift cards tend to do.
They Provide An Excellent Budgeting Opportunity
Gift cards can be a very simple and effective way to stay on budget, especially during the holiday season when most people tend to feel like the Grinch stole their bank account. You’re not only able to plan your budget down to the penny, but also breeze through stores without being tempted to make impulse purchases if you opt for picking up gift cards. Also, a number of reputable sites online offer the opportunity to further save more money by purchasing gift cards secondhand.
They’re Not Just For The Mall
You’ll have no problem finding a plethora of businesses nowadays that offer gift cards and certificates. As a result, you have at your disposal an easy way to give your cash-strapped loved ones some peace of mind. Examples include covering everything from a flight home for the holidays and a student loan debt to groceries and gas bills.
Compared To Regular Gifts, They’re Less Likely To Go To Waste
You might hear gift card opponents throwing around various statistics in defense of their position, one of which is data that shows more than $2 billion worth of unused gift cards being forgotten or lost in North American homes each year. To clarify – they do have a point here. But, one should examine the other side of the story as well, which is that nearly $50 billion of holiday gifts are returned every year, most of which actually tends to be unwanted clothing. How’s that for an argument?
Want To Incorporate Gift Cards Into Your Business Model? Contact Quickcards
As you’ve previously seen, gift cards offer a lot of advantages over cash. This fact alone means they hold value for both the seller and buyer. Regardless of which side you’re on at the moment, it makes sense to both offer and buy gift cards. If you’re thinking about adding a gift card program to your business model, definitely get in touch with Quickcards. Quickcards specializes in manufacturing a wide array of cards, including gift cards, that come in countless designs and colours, meaning they can be specifically put together to create the best impact on your customers. Get in touch with Quickcards today and ensure your business thrives as a result of your gift card program.
