Custom gift cards are a huge favourite among customers. Around $6 billion is spent on gift cards in Canada every year and more than one half of all Canadians have either purchased or received a gift card in the past year, according to studies. This speaks volumes about how popular gift cards are with customers, but the same goes for businesses. Gift cards can actually bring more business to your brand and help increase sales, in addition to having a number of other benefits. These include:
- Customers with gift cards spend more
- Gift cards attract new business
- They can help foster relationships with clients
- They earn interest
Customers with Gift Cards Spend More
There is a great chance that customers with gift cards will spend more than the actual dollar value on their card. According to studies, more than 40 percent of consumers who received gift cards ended up spending more than their face value. The average of the overspending was 33 percent. New members of such a loyalty program can not only contribute in short-term increases in profit and revenue but also long-term loyalty in future years.
Gift Cards Attract New Business
When looking to attract new business, gift cards are actually a great way to do that. Not only will these cards bring new customers into your store, but they will also be coming in to with the intention of making a purchase. An added benefit is that, while your current customer base may be the ones purchasing the cards, they may very well be given to friends and family who have never been in your store or shopped with you online before.
They Can Help Foster Relationships with Clients
One of the most powerful uses of custom gift cards is the fact that they serve as a natural form of advertising. Giving your custom gift card with your brand logo to a customer means they will likely notice it every time they open their wallet. This will serve as a reminder that they need to visit your store, which is basically effortless marketing.
They Earn Interest
Due to the nature of gift cards, there is a time gap between when a card is actually purchased in your store and when it’s redeemed. The thing is, that gap can be anything from days to months and even longer. During all this time, the money used to purchase the card will be earning interest for you, which is the simplest form of increasing your profits.
Looking for Custom Gift Cards? Check Out Quickcards
The thing about custom gift cards is, they can serve all of the previously mentioned purposes but only if they are done right. This means that in order to be effective, gift cards need to be attention-grabbing, well designed and carefully thought-out. This is a task that’s always best left to the professionals, like the ones at Quickcards. Quickcards has been in the custom printed card business for more than 16 years and possesses both the technology and the know-how to masterfully craft any kind of custom gift card you can think of. We can even help with design and planning, so check out Quickcards today if you’re interested in benefiting from a unique gift card program for your business.
