People of all ages love gift cards, and they are one of the most popular gifts in Canada for all occasions. But it’s not just consumers who love plastic gift cards, retailers do too as they hold many advantages for small businesses.
Getting started
Many small business owners, however, don’t know how to start a gift card program and have the misconception that it is going to cost them a lot of money. Quickcards can help you get your gift card program up and running swiftly and easily. Because Quickcards uses the latest and most innovative technology, they are able to print high quality, durable plastic gift cards in batches of any size and ship them anywhere in Canada within 72 hours of the order being placed. So whether you need 10 gift cards or 1000 gift cards, Quickcards will be able to do it for you quickly and cost-effectively.
Reaping the Rewards
Not only is it quick and easy to initiate your gift card program, but it also won’t take you long for you to reap the rewards. The most obvious benefit of gift cards is that they give you the opportunity to grow your sales by introducing new customers to your products and services. Unlike coupons, which reduce the value of the products you are selling, gift cards encourage customers to spend more. And most customers using a gift card will make a purchase that is greater than the value of the card. Gift cards also keep customers coming back to your business to use the full value of their cards, and more than half the gift cards that are purchased are used over multiple visits.
Reduce Fraud
With identity theft and credit card fraud on the rise, many consumers are hesitant to try new retailers and prefer to stick to a place that they know is safe and secure. Gift cards give customers a greater sense of security when shopping at a place for the first time, especially if they have received the card from someone they know well and trust. When ordering plastic gift cards, it is important to do business with a company that uses the latest technology and can encode your cards properly. Gift cards also protect your business from fraud. Modern gift cards work electronically and the balance is updated automatically every time a purchase is made, this reduces the risk of misuse through cash-back schemes.
Build Relationships
Building a relationship with your customer is essential to establishing long-term connections and encouraging brand loyalty. You can reward your loyal customers with a gift card that is linked to your loyalty program. In other words, for every spending benchmark they meet, they will receive a gift card. This will keep them coming back to your store to reach their target, and then redeem their gift card, and more than likely spend a bit extra.
Increase Brand Awareness
Gift cards for your business don’t need to be sold exclusively in your store. They can be sold at a variety of locations, from convenience stores to online marketplaces. This will allow you to increase your potential reach, receive exposure for your business and increase brand awareness. If you are going to do this, you need to ensure that your logo is clearly visible on your card and that your design is interesting, eye-catching, and reflects your brand. Quickcards online custom card design center allows you to easily design and create your own unique gift cards.Gift cards are the perfect way to increase sales, revenue and brand awareness for all types of business, no matter how big or small. If you want to introduce a gift card program for your business, Quickcards can help you get started by producing high-quality, long-lasting plastic gift cards that will help you market your business and drive sales.
