Gift cards are the ideal modern present: safe, secure and easy to use, they’re versatile enough to suit a range of occasions. This is the reason why you’ll find all the leading stores offering gift cards as an option.
If you’re a business and want to take advantage of this lucrative sales stream too, you could just find it’s more cost-effective to organize than you think. There are lots of misconceptions about custom gift cards and how accessible they are to smaller companies. Here’s a closer look at three of the most common myths you might have heard.
Myth #1: You won’t be able to afford custom gift cards
Whether your business is large or small, every penny counts when you’re trying to balance the books. Custom gift cards look expensive and high end so you may well have assumed that they’d be over your budget.
Before you dismiss the idea entirely, you might find it useful to get a quote because, from the right supplier, custom gift cards can be surprisingly affordable. Don’t settle for pre-printed gift cards when custom cards are available at such a low cost; you’ll only pay a few cents more per card but the potential payback is huge.
When you order a custom card, you won’t just get your own colors and branding; the card can also be printed with your own terms and conditions. This can provide you with protection if there’s any kind of problem as you can prove the customer was clearly made aware of your terms.
If design-work isn’t your strong point, just ask for help. Most custom gift card providers have a team who will be more than happy to give you a hand to get a design you like.
Myth #2: The cards must be a traditional rectangular shape
There’s nothing wrong with a regular gift card, but if you want yours to really jump off the shelf and grab attention, a funky shape is a great idea. The good news is you can have a gift card that’s a different shape without it breaking the bank.
If your card has a magnetic strip, it will need to be the traditional rectangular shape. However, the majority of stores have a barcode system and that will fit nicely onto any shaped card you can think of.
Myth #3: You will have to wait a long time
If you’re keen to roll your new gift card scheme out to your customers, quite understandably you won’t want to wait a long time to receive your custom order.
There’s a common misapprehension that if you choose to use a custom gift card, you’ll have to order your designs way in advance. That might be the case if you order from a provider who outsources the work but there are some gift card providers who can turn a custom order around in no more than a week.
Choosing a gift card provider who manages the work themselves and you could have your hands on custom gift cards in around a week. That means there’s no delay and no need to resort to pre-printed cards just to get everything moving!
Get creative
If you’ve never used custom gift cards for your business, now might be the time to give it serious consideration. Easy to design, gentle on your bank balance and with a speedy delivery too, you can forget about the myths you might have heard in the past and see for yourself the difference custom cards could make.
