Despite the fact that more business nowadays is done digitally, with a great emphasis on speed and practicality, you’d be wrong to think that business cards have lost their relevance. They do matter because they can offer a lot. In fact, a business card may be the best way to grow your business and increase your network of existing or potential contacts and business partners. There are several reasons why business cards are still an asset, here are 3 of the most important ones:
- They solve the problem of a lousy memory
- They put a face to a business
- They add a personal aspect to contacts
Business Cards Solve The Problem Of A Lousy Memory
When you meet someone and spend most of the conversation thinking of what to say to make a good impression, it often happens that you forget their name afterwards. This leaves you with a problem that might become tricky to solve. In order to prevent this from happening, it’s a good idea to get a business card from the person you meet at a business event. Similarly, it might also be wise to capture the key points of your conversation while they’re still fresh in your mind by writing down a note or two on the reverse side of the card. This will allow you to have a physical record of contacts you make, which makes following up on conversations much easier.
Business Cards Put A Face To A Business
One of the best ways to keep your business in the back of the minds of new people you’ve met is to hand them your business card, preferably with your photo on it. Keep in mind that there’s a chance they won’t need your services or products immediately. But there might come a time when they will. Which is exactly when you want them to be able to pull out your business card and reach you instead of searching the web for you or trying to remember your email or phone number.
Business Cards Add A Personal Aspect To Contacts
It’s no secret that smartphones and other types of advanced technology have made sharing information incredibly easy. You can email someone or contact them nowadays merely by tapping your thumb a few times. On the other hand, the basic idea of networking has to do with making meaningful contacts. Technology can be impersonal and it’s even considered rude at times to meet someone in person only to look down at your phone and start tapping. Instead, do your best to make eye contact, smile and ensure your main focus is the conversation you are having. Add to that an exchange of business cards at the end and you’re likely to make a new business contact.
