Custom gift cards have become tremendously popular these days and that’s why even small business owners should sell them. Whether you are a retail store owner or you’re just opening a restaurant, gift cards are the best way to connect with your buyers. You just need a little creativity and a couple of tips that will show you how to incorporate them in your business. Here are some ideas to get the word out:
- Design
- Promotions
- Use as refunds
Design
Nicely designed gift cards should attract the attention of buyers as soon as they approach the stand where they’re displayed. Make sure your gift cards are detailed, textured and great to look at. They should be able to excite people with the so-called “wow” factor that everyone’s looking for. You can write something like “the perfect gift for (fill in the blank)”. It’s a good way to make the card special for the person who is receiving it. The material the gift card is printed on should be of great quality as well. Overall, if the gift cards are amazing to look at, the higher the chance is that people will want to purchase them.
Promotions
Reward your loyal customers once in a while and run a gift card promo. Promotions are a great way to acquire new customers as well. The best time for promotions is during the holidays, even the minor ones. Customers will be looking for good deals and you can offer them a small denomination promo gift card when they spend a certain amount on regular gift cards or store product. You can also offer your gift cards on social media since consumers increasingly turn to social media for gift ideas. Fun advertising ideas that will catch a buyer’s eye, like daring colours and appealing design, are the way to go with an online promotion.
Use as Refunds
In a situation when a customer wants to return your product but does not have a receipt, you can give them a gift card with the refund amount on it. Now the customer needs to spend the card balance on your products, keeping the revenue in your business. If you just give them cash back, you don’t have the control of how and where they spend it. Gift cards are a great tool for keeping revenue in your business and help improve your cash flow.
Incorporate the Ideas Above and Get Ready For a Gift Card Boom with the Help of Quickcards
As you have seen from the text above, it’s not at all difficult to sell custom gift cards to your customers. You just need a couple of smart ideas to make them visible and appealing to buyers. Try to think like a buyer and you’ll understand what they reach for the most and why. Interesting and eye-catching gift cards are the way to go. Your gift cards should be colourful, textured and made from high-quality materials. Make them available, appealing and add a couple of promotions during the holidays too. This is certainly going to attract a lot of customers and reward the loyal ones as well, especially if you choose to have your cards made by a reputable and industry leading company like Quickcards. Quickcards has been in business for more than a decade and a half and is capable of producing the most incredible designs you can imagine. Check out Quickcards today and ensure your business is on the path to success.
