Gift cards are a great present on their own; however, it is always better when you receive your gift accompanied by a thoughtful arrangement or a note from the sender. Stores and restaurants may use a Backer which is perfect for displaying the gift cards. In this blog post we discuss these different options and why gift card manufacturers are now looking to provide the complete package.
Sleeves
One of the sleekest ways in which you can finish the perfect gift card is by ordering a sleeve to put it in. Sleeves are these small pockets used to protect the cards from scratching and surface damage, so you can deliver them in a perfect condition. However, these paper sleeves can also be the perfect place to show a message, picture or even a dedication for the person receiving the gift card. A simple cardholder sleeve can make your present look luxurious and thought out.
Backers
Backers are the most functional way to present gift cards in big chains and in stores. They are suitable for hanging at the counters, or for displaying on shop windows. Backers are plastic or cardboard pieces, which are attached to the back of gift cards so that they can be hung up on displays. Backers are another great way to take your marketing to the next level. They can include QR codes and website details, shop addresses, phone numbers, and any other information, which can help, promote your business. Backers are a perfect finish to help you customize your gift card even further.
Greeting Cards
Gift card manufacturers are always looking for new ways to better their products and one of their brilliant ideas was the incorporation of gift cards into greeting cards. This combination is an awesome way to present your gift and write a nice dedication to the person receiving the gift card. Greeting cards are also a good option when you are trying to reach out to new customers and impress them. They provide a luxurious cover for your gift card and make the whole package look professional. Not only that, but you can use the greeting card to highlight the strengths of your product, and give your potential customers a great first impression.
Letters
A gift card attached at the end of a personalized letter is the best way to make anyone feel special, be it a potential customer, a friend or a member of your family. The long format of the letter allows you to include information that is specific to every single person receiving one of your gift cards. It also gives you the space to lay out your ideas, or even your business proposal. Gift card manufacturers have accentuated greatly on providing letters as collateral to their main product as they bring out a special note of personalization, which is not available with other types of supporting products. So if you are looking for your gift card to convey a special message, a letter is probably the most suitable choice of collateral.
The importance of collateral products
While gift cards are an awesome way to impress your friends or colleagues, there is always a little something you can add to present the perfect gift. Collateral products are the glaze of what a gift card represents; they are essentially what wrapping paper is for traditional gifts. However, all types of collateral gives you the opportunity to express a few of your thoughts, meaning you get one more chance the impress the receiver. Letters and greeting cards come in handy when you have an elaborate wish for the person receiving the gift card, while sleeves and backs are very suitable for commercial use. Whatever the occasion is, the little touch of attention that collaterals bring will make your gift card even more special.
