Versatile and Affordable
If you were to order 1,000 Gift Cards one time, you may find it a struggle to sell them all to your customers in a given time period. This is exactly where the Short Run Gift Card Program comes in. Printing your Gift Cards is done using a digital press, which is slightly more expensive when it comes to cost per unit. However, the total cost is way lower than that of traditional printing where you would have to pay for an entire set of 1,000 Gift Cards regardless of how many you would actually use.
The best thing about Short Run Gift Card Programs is that they enable you to have the exact number of unique Gift Cards for every holiday or event whenever you need them. The turnaround time is way quicker than that of traditional printing. You can have them done on the spot so long as you have the design ready beforehand.
An added benefit of short run printing of gift cards is that you can easily and very quickly make new ones when you run out. In addition to that, you can make them personalized and different each time rather than offering the same design to your customers for months on end. It is always good to mix things up and constantly have new things happening with your business. This includes the creativity department as well.
Fully Customized Gift Cards
One great way of taking advantage of the Short Run Gift Card Program is to make fully customizable cards for each customer. Let’s say a family of 5 people wants to buy Gift Cards, be it a regular customer card or one that features a certain amount of cash. How unique would the customer experience be if every family had its own theme? The Short Run Gift Card Program enables you to connect with your customers in ways traditional Gift Cards can’t accomplish.
One of the biggest advantages is that you can print cards on-demand and spend money minimally. There is no need to spend excessively thanks to digital printing, which makes short run plastic card printing ideal if budget is an issue.
If you spot a sudden spike in the sales of Gift Cards, you are able to start printing immediately, get your cards out there and seize the opportunity. Similarly, if there is an event or holiday you forgot about for whatever reason, the Short Run Gift Card Program has you covered thanks to its quick turnaround time.
Lastly, you can always combine it with Long Run Gift Card Programs as well, depending on your specific needs. This is also a wise choice as both Long Run and Short Run Gift Card Programs have their own advantages. Regardless of the size of your business, you can utilize both programs to your advantage.
