If used well, a business card is a key marketing tool because a well-designed card can have an influence on a customers decision on which company they will use. The company and brand are well represented on a card that has its colors, letters and names strategically placed. More than just a way to convey contact information of the company, this small piece of card stock or plastic is a way to make an impact on potential customers. Compelling and trendy designs are a great way to make the card standout. In order for that to happen, you want to order your business cards from a company that stays ahead of the curve. Here are some great card design trends for 2018 to help you be remembered:
- All-out white
- Reverse side usability
- Plenty of Shapes
- Visual dimensions
- High quality throughout
All-Out White
In 2018, the major or dominant color will likely be the tried and tested white. People may choose white so that their cards stand out from other ones that incorporate colorful and pretty, overused backgrounds. Easy identification will also be a requirement, which is why cards are expected to be heavier and thicker as well.
Reverse Side Usability
There are tons of business cards today with a flip side that has no information whatsoever. This trend will change is 2018 with designers filling the empty space with the brand’s logo or color. The backspace can also incorporate other important information in this area, or be combined with the company’s website design or some other element of the brand.
Plenty of Shapes
The business card world was dominated by rectangular shapes until now. It’s always been thought of as the best to provide the recipient with the vital information about a company. But, people are looking for a way to stand out nowadays and this includes experimenting with different shapes for their cards. The trends that are expected to become most popular in 2018 include diamonds, squares and even rounded edges.
Visual Dimensions
In the past, colour was pretty much the only way in which designers were able to add a visual punch to a business card. Thanks to technology, that is not the case anymore and today you are able to experiment with other elements. Texture, metallic inks and spot gloss are very popular methods of making one’s card look elegant and unique.
Top Quality Throughout
It’s not a bad idea when designing a business card to focus significantly more on quality instead of quantity. Simply put, high quality business cards make it obvious that time, thought and effort have been put into them and will help convert more recipients into customers. High quality business cards show prospective customers that details matter to you in how you conduct your business, even the small “business card sized” details.
When in Search of the Best Cards, Go With Quickcards
Interested in getting some new business cards? Look no further than Quickcards. The company has been creating all sorts of card magic for a plethora of different clients for more than fifteen years. With them, you can get the business cards you always dreamed about , whether you’re looking to make them stand out and pop or be subtly elegant. Reach out to Quickcards today and grow your business with the help of experienced professionals.
