A good marketing plan always starts with a good business card. It is likely the most powerful part of the entire plan, considering its size and cost. On one hand, it’s wrong to expect a personalized card – no matter how unique – to tell the whole story about what your company represents. But you can depend on it to tell at least a small part. What you can expect it to do is present a professional image people remember. A customer’s first impression can be made or broken with a business card. In fact, that little card you carry makes as much of an impression as your handshake and smile. When crafting a design, start with the style that best supports the business image you wish to project. To help you get started, here are five different card styles for you to consider.
Plain & Simple
If you’re looking for functionality and utility, go for the traditional black ink on cream or plain white stock for your card. If you know you’ll be meeting with clients who wouldn’t be impressed by fancy design features, this sort of approach offers the kind of no-nonsense straightforward look you need. The information is concise and clear and the design is simple.
Cards with Pictures
Appealing to your contacts’ memory is best done by having your face on your card, be it a simple caricature, a drawing or a photograph. When looking to communicate your business without the use of dozens of words, opt for images that represent a service or product, or even a benefit that your business provides. Add a touch of colour to break up the monotony, as well.
Premium Feel
The look of a card is one part of the equation, but the feel of a card in the hand is equally important. Think unusual folds, embossing, edges, shapes and even different non-standard materials such as plastic, wood or metal. Most often referred to as tactile cards, they are usually more expensive than standard cards. This is because they use non-standard production processes. Such cards may be worth the price for some businesses.
Cards That Serve More Than a Single Purpose
Rather than serving just to promote your business and name, a card can also serve a number of other functions, such as an appointment reminder or a discount coupon. Basically, by adding a number of different features, a card of any type can be made multipurpose. A great example would be if a hotel were to add a map on the back of its card for any guests who are walking around the local area.
Unique And Quirky Cards
When it comes to drawing extra attention, the best way to do it is to use an extravagant, fanciful or ridiculously original presentation. Apart from the amount of money you want to spend, it is true that creativity knows no bounds when it comes to coming up with a card design. Think something along the lines of cards that fold out into a miniature box to keep small items in or even cards that are made of chocolate.
Looking to Unleash Your Inner Card Creativity? Opt for Quickcards
If you’re itching to create never-before-seen personalized cards that are about to revolutionize the standard for business or other types of cards, work with the experts at Quickcards. Quickcards has been in the card creating industry for years and specializes in a wide range of cards for businesses, starting with personalized luggage tags, wallet-sized family photo cards and fundraiser discount cards to unique party invitation cards, stunning business cards and club membership cards. Check out Quickcards today and let your imagination run wild.
