Technology has changed the way we do business and connect with each other but one thing that has survived the social media revolution is the humble business card. Unlike so many other marketing tools, business cards have not gone the way of the dinosaur and a well-designed custom business card remains a great way to connect with potential customers. But that does not mean business cards have totally escaped the influence of 21st-century technology and the latest trends are all about the clever combination of technology and design.
In days gone by, business cards were plain and most professionals only put basic information like their name, phone number, title, company name and address on their custom business cards, but times have changed and now you can do so much more with what was once a simple rectangular card.
A custom business card is not just an introduction, it is a reflection of your business and an integral part of your company’s image. A well-designed business card makes you look professional and legitimate and helps you build brand awareness.
Interactive Designs and Smart Cards Help You Connect with Customers
The business card is no longer simply a rectangular piece of cardboard that you store in your wallet and hand out to prospective clients. In 2019, custom business cards are bridging the gap between the digital world and the real world. You can expect to see QR codes, memory chips and USB drives embedded in custom business cards. These innovations not only look cool, but they also provide space for additional information that you can’t squeeze onto a traditional card.
Perforated Cards give you something extra
It is often difficult to come up with ideas and designs that make you stand out from the crowd and if you don’t want your custom business card to get lost in a drawer full of similar looking cards, you need to come up with a way that makes you stand out from the crowd. One option is the perforated business card that is designed to be split into two parts. One part of the card will contain your company information and the other could promote a special or advertise an event.
Business Card Design Trends for 2019
Minimalism remains popular
Minimalism is not a new trend, but it is one that will continue to be popular in 2019. The art of minimalism is not just about making things simple but about emphasizing the beauty of simplicity and an understated custom business card can have as much impact as a bold one.
White is the new colourful
In 2019, thick, heavy classic white business cards with bold lettering or interesting graphics and illustrations will replace overused colourful backgrounds and funky designs. The wow factor will now be added through texture, unique illustrations, embossing, stamped lettering and engraving rather than bright colours.
Make the most of the flip side
Both sides of a custom business card can be printed on, doubling the amount of space that you have to work with, and designers are now using the blank space on the back of business cards to display company logos and additional information.
Shifting Shapes
The rectangular business card has dominated the industry for far too long and in 2019 we will see designers experimenting with irregular shaped custom business cards to make their clients stand out from the crowd.
To attract attention, your business card needs to be a cut above the competition, and quality cards that are well-designed and make use of innovative technology will always stand out from the crowd. Quickcards can help you design and produce top quality custom business cards that will promote your business and build brand awareness.
