Gift cards bring in buyers that then become regular customers. But, how does one make them buy the gift cards in the first place? There are a number of strategies you can enact when it comes to motivating your customers to get their hands on your cards. Here are a few simple tips that will save you time and get great results:
- Design them with a “wow” factor
- Think charitable donations
- Introduce various promotions
- Create clever refunds
- Make them clearly visible
Design Your Cards To Have That “Wow” Factor
The trick is to design a gift card that people will WANT to have. This can be done by making them textured, detailed and colourful. Your goal is to make them look as amazing as possible to grab people’s attention, getting them excited to buy them and feel proud owning them. That “wow” factor is the easiest way to do this.
Think Charitable Donations
Donating to various raffles or fundraisers can be done the conventional way, or you could go about this differently. Think about simply loading a gift card for $50 and making a donation that way. Gift card owners are very likely to spend more money than the value indicated on the card. Keeping these cards is much easier than winning them, so consider this unorthodox tactic for getting more people to own them.
Introduce Various Promotions
Keeping your current customers happy is much easier than acquiring new customers, which is why it is important to keep your existing ones as happy as possible. This can be done by giving them a reward for shopping. One way of rewarding them includes running promotions in your store, for example, a gift card promo. Giving a free $10 gift card when a customer buys $100 in merchandise, or maybe even a $20 gift card if they spend $150 and so on. Whatever it takes to get them through the door again.
Create Clever Refunds
How do you refund your customer their money back when they visit your store to return a product with no receipt? Simple, use a gift card. This provides a win for your business and a win for your customer. By putting the refund on a gift card you win because your business doesn’t lose the sales revenue from the original purchase. Your customer wins because rather than be told, “Sorry, no receipt, no refund”, they get a gift card they can use to purchase something new right away or wait and come back when it suits them in the future.
Make The Cards Clearly Visible
It’s incredibly important that your gift cards are in a visible area of your store. Don’t just stick them in a box under the counter. They need to be where people can see them. Huge chain stores use this psychology to sell all kinds of things. But even if you have them by the checkout, think about how they are shown. Are you hoping people will see them displayed on a small pile? The better answer is a well-organized and prominently displayed gift card stand.
