Everyone knows that motivated employees are good employees. That’s why managers are always looking for ways to inspire their workers. The only difficult part? It’s hard to tell which incentives are actually working. If you think cash is the foolproof answer, think again and try sticking with gift card incentives when looking for the best way to motivate staff members. Why are gift cards such effective incentives? Why are they better than cash? Here are five reasons that explain it:
- Spending without feeling guilty
- Gift cards have a different feeling to them
- They’re far more personal
- Gift cards actually generate better results
- They give your employees bragging rights
Spending Without Feeling Guilty
When you give someone cash, they’ll probably spend it on something practical like paying a bill or buying groceries. But, give someone a gift card and they will spend it on themselves without feeling bad about treating themselves at the intended location. Money is meant to be spent on practical things first
and only after that should it be used for a shopping spree or getting something you like. A gift card solves this problem without making the recipient feel bad.
Gift Cards Have A Different Feeling To Them
Gift cards are more memorable than cash. Why? Because cash is unimaginative and everybody receives it as payment. On the other hand, gift cards are designed, intended and given as gifts. Everybody loves gifts, don’t they? So, receiving a gift card as a gift from someone feels a whole lot better than receiving compensation in the form of money. Plus, you can use a gift card on whatever you like without feeling guilty for it and every time you see that item – you’ll remember how you earned it.
They’re Way More Personal
Because buying gift cards involves going to a location to pick it up, as well as taking the time to select a company and a price range, gift cards are more personal. You have to pick from all sorts of options when selecting a gift card, while cash can be bland at times. Also, when you give your employees gift cards, you’re letting them know you pay close attention to what they truly value.
Gift Cards Actually Generate Better Results
Maybe the greatest reason to use gift cards is that they work. Three out of four people said that they would feel more motivated by gift cards than cash, according to research by Innowave Marketing. As a result, you’d be wise to include gift cards in your incentive programs because people obviously find them more desirable as an incentive, than cash.
They Give Your Employees Bragging Rights
On one hand, most people feel it is bad or insensitive to brag about a cash bonus they received. On the other hand, that’s not the case when it comes to announcing you “won” a gift card. Bragging about receiving a gift card is much less uncomfortable and it means that employees can freely talk to one another about their incentives. Such talk further highlights their value and drives more interest in the entire incentive program.
Your Business Needs Custom Gift Cards? Have Them Made At Quickcards
Quickcards is a company that specializes in designing, creating and manufacturing a wide array of plastic cards that include everything from gift and loyalty cards to photo cards, membership cards, business cards and ID badges. If you’re thinking about offering your customers a bigger and more meaningful incentive to spend money on your products, get in touch with Quickcards. Have their graphic designers come up with gift cards that will dazzle, impress and motivate your customers to not only spend more money in your store(s), but also become more loyal to your brand. Get in touch with Quickcards right away and boost your sales.
