Your business card is your calling card. It is your introduction to potential customers, and it should make them take notice. But that does not mean it needs to be all bright and bling, depending on your business, subtle and understated can be just as effective as in your face and flashy. The perfect business card should convey a sense of what your business is about and give people more than just a name and telephone number.
Here are some useful tips to help you create the perfect business card that truly reflects your business.
1. Ensure that the Essential Information is Clear and Legible
At a minimum your business card should include:
- Company Name
- Your Name
- Position
- Phone number
- Website
This essential information must be easy to read and eye-catching. You are working with limited space, but your text should not be smaller than 8pt and it is important to choose a typeface that is easily legible. Avoid using descriptive or graphics fonts and rather stick to clear fonts like serif or sans serif.
Additional information that you can put on your business cards includes:
- Company logo
- Physical address
- Company tagline
- Social media accounts, i.e. Facebook page or Twitter handle
- QR code
Always bear in mind that there is limited space on a business card, and you don’t want to cram too much into a small area so choose the information that is most relevant to your business.
2. Create a Business Card that is Visually Striking and Attention-grabbing
Your business card needs to grab the attention of customers and you don’t want it getting lost in a pile of similar-looking cards. Attention-grabbing can be bright and colourful or monochrome and sophisticated. The look you go for is entirely up to you and should be determined by the nature of your business.
There are plenty of optional extras that you can include like cutouts, presses, embossing, and gold leaf. You can also use strong visual imagery to attract attention but don’t go overboard and include all the features just because you can. Be selective when you choose the imagery and extras for your business cards and only pick one or two special elements that complement each other and contribute to the image of your brand.
3. Design a Double-sided Business Card
Make the most of the limited space available by printing a double-sided business card. Use one side for your contact information and the other side for additional information or to inject a bit of fun into your design. Side two can include your company logo, a meaningful quote or a custom illustration. Once again, the nature of your business will dictate what works best for you.
4. Choose Your Materials with Care
Even the size, shape and type of the material you choose for your business cards says something about your company. If you decide to go with something other than the traditional rectangular shape, make sure that the shape you choose is practical both from a design point of view and for storing the card. Paper stock refers to the thickness of your paper and generally, there are three options, standard, signature, and ultra-thick. You can also choose a matte or gloss finish for your paper. The gloss finish will make the images and colours on your card pop while matte creates a more classic feel. Both options look good and the choice really is a matter of personal taste.
Business cards are great value for money, and once you have chosen your design, the printing is quick and cost-effective. At QuickCards we can help you create the perfect businesses cards that are well designed, well printed and reflect the image of your business.
