Putting a custom gift card into the hands of a consumer is a move that many smart retailers have figured out long ago. As a retailer, you’re able to grab the attention of the customer by using gift cards as promotional tools. At the same time, you are driving either repeat or trial purchase from consumers. Short run gift card programs in particular can be extremely powerful for one’s business, so keep reading to better understand how to formulate a program properly and how a company such as Quickcards can help streamline the process. Here are some important considerations:
- Properly defining the objective of the program
- Consider introducing usage restrictions
- Pay attention to the overall customer experience you’re providing
Properly Defining the Objective of the Program
Shaping your campaign can be brilliantly done by keeping in mind the true objectives of your gift card program. For example, are you looking to attract new customers? Drive more frequent or repeat visits from existing ones? Are you trying to reward loyalty? All of these can be very helpful in properly determining the true objective of the campaign, at which point turning to a professional such as Quickcards is the next logical step in receiving custom-made, effective gift cards to support your program.
Think About Introducing Usage Restrictions
Many promotional gift cards incorporate usage restrictions (for example, cannot be redeemed for cash or used on specific purchases). Believe it or not, sometimes it makes perfect sense to introduce such restrictions, but there is an important consideration to keep in mind here: too many restrictions may deem the promotional gift card less interesting or appealing to potential customers. One example of a great restriction is the usage of expiration dates for promotional gift cards. This sets them apart from regular gift cards sold in stores and can actually help deliver a better ROI on your program.
Pay Attention to the Overall Customer Experience You’re Providing
Who doesn’t love getting free stuff, right? That’s exactly why promotional gift cards delight customers. Creating a loyal repeat customer is best done by providing that customer with a great in-store experience when they come to redeem the promotional gift card. The thing to keep in mind here is to ensure your staff treat the promotional gift card customers the same way as they would long-term loyal customers. That is the way to achieve increased sales and a more successful business.
Need Help with Your Promotional Custom Gift Card Program? Check Out Quickcards
Quickcards is a company that has seen countless businesses skyrocket over the course of more than a decade and a half that it has been in business. In addition to specializing in custom gift cards, a particular benefit of working with us is the fact that we not only offer the most creative designs of cards in general, but also that we are using the latest technology available to print them. If you’re looking to place a rush order for a large amount of high quality promotional gift cards, in the past would it would have taken weeks to receive your order. But now with Quickcards, your order is ready in 72 hours or less. Get in touch with Quickcards today and ensure your business continues to grow.
