Many believe that business cards are no longer a valuable marketing and networking tool. There are many reasons that suggest the opposite is true, especially in today’s day and age of startup companies. Start-ups often have to compete with more established companies that have a faithful customer following and there are different ways and reasons how start-ups are able to take advantage of everything business cards have to offer. Here are some benefits of utilizing business cards.
Multipurpose Nature
Believe it or not, business cards can actually be used to provide added value to your contacts. All you need is a little ingenuity and you’ll be able to accomplish just that. Consider printing a chart for calculating tips on the back of your business cards or maybe adding a coupon code on the back intended for new customers. Get creative and choose an add-on that makes sense for your business whether it’s a conversion chart, punch card or raffle ticket.
Convenient for Different Situations
Controlling the message is one of the most important benefits of having business cards. They allow you to have total control over the content, look and branding aspects of your company. Additionally, business cards can go almost anywhere because they are so small, light and nifty. Making use of their convenient size and usability can include tucking them into customer shipments, post them on a bulletin board and even securing them to a sales brochure or manual.
Standing Out With the Help of Business Cards
A big part of doing business and growing your company has to do with promoting what it is that makes you unique. Consider the “About” section of your website: does it include commendable aspects of your business such as annual sales figures, or details on your products and history? Now think about condensing and including all of these facts (or more) on your business cards. Your business cards can be a mini “About” page of your company, be it a bulleted list of your best-selling products or your mission statement.
Making Your Brand Tangible
Text is not the only aspect of a business card a recipient pays attention to. Contrary to popular belief, the person accepting the card “senses” it and also inspects the dimensions, texture, weight and overall appearance of the card. These aspects send and equally powerful message to the recipient about your brand, its philosophy and unique style. Thicker cards can lend an air of experience and gravitas, while raised print cards can convey a feeling of modern luxury. The point? Pay attention to the overall look and feel, not just the text.
If They’re Memorable, They’ll Make You Memorable as Well
Visual appeal is much easier to digest and remember than mere text. Images actually aid memory recall in the classroom, research shows, which means you should produce the same psychological effects when you present a business card with an image on it. You can add anything from your company logo or an image that relates to your company or personal name and even a photograph of yourself, your product or your storefront can help connect with the recipient in a more meaningful way.
Make The Right Choice From The Start – Have Your Start Up’s Business Cards Made At Quickcards
Why? Because Quickcards is a company that boasts a highly experienced team whole sole purpose is to provide clients with absolutely everything they want and need out of their business cards. The way Quickcards achieves this is by using a state-of-the-art process that ensures maximum quality, countless and limitless designs, astonishing volumes and all that in a relatively short amount of time. If you’re looking for a way to get things done right from the get go, opt for Quickcards to ensure your business cards perform to the max.
