In order to encourage additional sales, you might want to try and have customizable holiday gift cards at the checkout station. But, how do you make sure they are sold once you’ve displayed them? Here are several simple tips to help you get these gift cards into the hands of customers:
- Don’t limit marketing to in your store
- Ensure the cards are clearly visible
- Simplify things
- Easy on the eyes means easy on the wallet
Don’t Limit Your Marketing To In Your Store
When getting your products out on the market, remember that you are not limited to in-store merchandising techniques. Print and digital are just two of many options when it comes to incorporating gift card imagery throughout your campaigns. Add an image of your gift card and a small snippet of text when using postcards, promotional brochures or flyers to reach shoppers. Gift cards make the perfect gifts for unsure shoppers, which is what you need to play into.
Ensure They Are Clearly Visible
Make sure your gift cards stay in your customers’ minds as they browse the premises once you have them in-store. To encourage a purchase, utilize battle-proven merchandising techniques:
- Boost overall spending by running a promotion. When customers make a gift card purchase, ensure a promotion such as “buy a $50 gift card and get a $10 bonus.”
- Intrigue customers about your gift card options by using promotional in-store signage. Inform them about your gift cards through posters, banners or window displays that catch the eye of shoppers.
- Have a bundle of greeting cards, envelopes and gift cards near the cash register to spark immediate interest.
Simplify Things
Include envelopes and greeting cards when offering seasonal gift cards. This will result in creating a simple and complete holiday package, making it easy and quick for shoppers to select a gift for a loved one. Another benefit that comes from simplifying things in such a way is the fact that you’re essentially turning your business into a one-stop shop that offers convenience regardless of your size. Such all-in-one purchases maximize the value-for-money your customers are getting, which is always a great thing.
Easy On The Eyes Means Easy On The Wallet
The design of the card itself is one of the key factors when purchasing a gift card. Gifting cards to recipients who like a specific design is an important consideration for your customers. You want to always favour card designs that appeal to as wide an audience as possible. The holiday season includes many festive events, which makes offering different card designs the smart strategy for maximizing sales.
