The number one reason for considering investing in loyalty cards and starting a loyalty rewards program if you’re in the restaurant business is the fact that you won’t have to worry about the competition 24/7. In other words, a loyalty program is the perfect way to drive customer engagement and loyalty to the point where you can rest easy knowing your patrons won’t dash off to the next competitor around the corner. How so? Around 81% of consumers say they are much more likely to continue doing business with a brand if it has a loyalty program. Here’s what to look out for:
- Choose a loyalty program
- Decide what exactly you want to offer
- Create tiers within your program
- Design attention-grabbing loyalty cards
Choose an Effective Loyalty Program
You will have to decide how your customers will acquire loyalty points from your restaurants. You have various options at your disposal when it comes to this step, with the most popular and widespread solution being a points-based system. Customers can earn a certain number of loyalty points for every dollar they spend at your business, and are able to redeem a reward after earning a certain number of points. Other options include a visits-based system (each visit awards X number of points), products-based system (buy X number of products, get one for free), or cashback system – for every dollar spent at your shop, a certain percentage of it is redirected back into the customer’s loyalty account.
Decide What Exactly You Want to Offer
There are a number of attractive and valuable rewards you can offer to attract new customers and retain existing customers. Some ideas to get you started include a free dessert or drink, a discount on a current or future purchase, a free upgrade, a buy-one-get-one-free deal, or perhaps even access to a cooking workshop with a chef.
Create Tiers Within Your Program
Why create tiers? Sometimes customers need something more than a simple reward to continue being loyal to your brand. This is where tiers come in as they give your customers another reason to continue interacting with and investing in your loyalty program. On the other hand, loyalty program tiers work for the casual consumers as well, creating a win-win situation for your business.
Design Attention-Grabbing Loyalty Cards
Customers keep loyalty cards in their pockets or wallets and glancing at them reminds your patrons about your business brand. In order to ensure your loyalty cards get the job done 100% of the time, make sure to include your logo on them, customize them with thematic colours, include an explanation of how the program works, make them customizable, punch them with a keychain hole and always include your business’ contact details and operating hours. All of these are important considerations for your loyalty cards, so consider letting a professional like Quickcards be in charge of making them.
Reach out to Quickcards for the Most Effective Loyalty Cards out There
Look no further than Quickcards for all your loyalty card program needs. The company has been in business for over fifteen years, and supplies many of the biggest and best companies throughout different industries with all their cards. Whether it’s photo ID badges, party invitation cards or business cards, they have you covered. Contact Quickcards today and get busy designing the kind of loyalty cards your business can grow with.
