Increase Customer Spending By Issuing Gift Cards
Gift Cards are known to be very effective in increasing customer spending and there are various ways of using them for that purpose. In fact, you really can’t go wrong regardless of the approach you have when it comes to Gift Cards.
One of the many strategies you can follow to increase customer spending is to create a customer loyalty club by giving your customers a special membership card. This Gift Card can include discounts for every product purchased. This way your customers will feel like they have an advantage and you will be offering them something your competitors are not.
“But, giving customers discounts means I’m getting less money for each product,” you’re thinking. True, but it also means you’re likely selling more products than you would if you didn’t offer discounts. By giving your customers the opportunity to save money, you are actually encouraging them to shop from you more. In the end, you earn more by selling more.
Product Discount Punch Card
Product Discount Punch Card is a great strategy for products that sell consistently. This allows customers to get a certain product for free after they’ve bought it a certain amount of times. All while creating opportunity for you business to increase sales through repeat business.
If you’re selling coffee, a product consumed on a daily basis, you won’t hurt your budget if you offer your customers a free bag of coffee for every set of 10 coffee bags they buy. Your customers will feel appreciated and likely won’t leave your business for a competitors.
The strategy is easily applicable; it doesn’t require large investment or thinking. The customers simply receive a Punch Card and each time they buy a bag of coffee the cashier punches out one of the 10 spots. Once all the 10 spots have been punched out, the customer will get a free bag of coffee and everyone goes home happy.
Increase your Customer Base
The above mentioned strategies can be very effective in helping you acquire more regular customers for your business. However, there is more that can be done here. You can sell Gift Cards that your regular customers could purchase as presents for their loved ones. If you’re running a business focused on offering the best products and customer experience, it is likely that most of the people brought in by your regular customers will keep returning.
This can be done by offering discounts on Gift Cards during different holidays. A time that your regular customers are buying Gift Cards for friends and family. When those individuals receive the card, they will come to your business and see the perks of being a member, furthering the growth of your customer base.
Running endless promotions with the use of Gift Cards is also a possibility. Simply ask for the clients’ email addresses when issuing the Gift Cards and create your very own email database. This will lead to free advertising opportunities any time you like. Gift Card possibilities are virtually endless. All you need to do to benefit from them is start. The rest will come naturally.
