Nowadays it is becoming more and more difficult to separate yourself from the competition. With new businesses and start-ups popping up almost daily, retaining your existing clients and winning over new ones is becoming an increasingly difficult challenge. Even though one wouldn’t expect it, brand consistency is a great way to do just that. Why? Because one of your main focuses should be to demonstrate to potential clients that you are here to stay. You can use various types of business marketing cards to do this, you just have to make sure they are all sending the same message. Marketing card options include:
- Business cards
- Gift cards
- Gift card display stands
- Gift card holders
- Foldable display cards
- VIP programs or reward cards
Business Cards
An extremely important aspect of any company, business cards play a crucial role in sending the message of brand consistency. They ensure your clients can reach you if they have any questions and can locate you when the time comes to make another purchase, which presents the ideal opportunity to show them that your brand is consistent.
Gift Cards
Gift cards are perfect for creating pre-qualified referrals in addition to being great for an additional sale. When your customers buy your gift cards, that display the same message, design, company logo, contact information and other useful info as other cards in your marketing arsenal, this sends a powerful message about your brand.
Gift Card Display Stands
A particular problem when it comes to gift cards is that your customers likely won’t be interested in purchasing them unless they’re aware that you have gift cards for sale. This is where gift card display stands come in. They are a great way to remind your customers visually that they can get their hands on your gift cards at your location. Another ideal opportunity to demonstrate your brands consistency.
Gift Card Holders
Gift card holders serve a similar purpose to that of gift card display stands, with the added feature of being more versatile. They are a great presentation option to begin with, and you can also offer unique gift card holder designs for different occasions such as holidays, anniversaries or birthdays. Each holder should also incorporate the same information about your business despite having unique designs.
Foldable Display Cards
Foldable display cards may or may not be a good option for your business. This depends on what kind of business you’re running. High-end stores – such as a jeweler – can greatly benefit from custom die cut, foldable display cards. This is because these are ideal for sending home with clients in addition to representing a great way to display sets of jewellery in the store or on location.
VIP Programs Or Reward Cards
Lastly, reward cards and VIP programs will each demonstrate to your clients that you care about them and appreciate their business, also encouraging them to shop with you regularly. Once again, each of these cards should incorporate the same information about your company as all other business marketing cards and programs you have in place to ensure brand consistency.
