Gift cards have long been an easy, efficient and effective way of making the most of your business. They are simple to use and often generate lucrative returns. Every gift card program needs to be done right in order to ensure its success, which can at times create difficulties. To help you better understand how to create and run a gift card campaign or program with success, here are some proven tips and strategies:
- Encourage your customers
- Make the most of your online presence
- Create the feeling of a full-service package
- Make your gift cards difficult to resist
- Location, location, location
Encourage Your Customers
To encourage shoppers to spend more money and buy more of your products, consider running incentive programs. This will not only allow your customers to feel like they’re getting bigger discounts – therefore, saving more money – but will also increase the chances of them coming back for another visit. A perfect example of such an incentive program would be choosing to reward high-spending customers with a certain dollar amount back on a gift card.
Make The Most Of Your Online Presence
You should use your online presence for all it’s worth, namely telling both your existing and prospective customers about how great your gift card program is for them. This can be achieved in a variety of ways. You could use paid ads featuring your gift cards on websites your customers frequently visit, or reaching out to them through email communications and even social media posts. Extend the reach of your gift card program by taking full advantage of your presence online.
Create The Feeling Of A Full-Service Package
You don’t want your customers to feel like they bought your gift card simply because they acted on a last minute impulse. Instead, you want to create the impression that they made a thoughtful purchase. If you want to encourage customers to see the gift cards as the complete package, offer them accessories like envelopes, sleeves or other additions. This adds a dose of seriousness and purpose to the entire gift card experience, which translates into a bigger likelihood of a sale. For easy access, keep these items reachable and visible beside your cards at the register or other point of payment.
Make Your Gift Cards Difficult To Resist
Increase your sales by offering gift cards that speak to a variety of different gifting opportunities. To encourage shoppers to pick up a card at virtually any time of year, mix up your selection with gift cards featuring everything from ‘’just because’’ messages and sentimental sayings to seasonal or quirky designs. Offering such a wide selection of different gift cards increases the chances of selling them to different customers in big numbers, ultimately leading to more regular customers and more profit.
Location, Location, Location
There is a very good reason behind retailers often displaying gift cards at the checkout counter. This is an exceptional way to trigger a last minute purchase from your customers. Why? Because it ensures the cards are in their line of sight and increases the chances of customers becoming focused on them.
Related Post: Part Two: More Tips To Boost Gift Card Sales
