Thinking that business cards are no longer important in this digital age is wrong. Billions of business cards are printed across North America every year. If you are wondering why they are so important, there are many reasons. Networking is all about face to face connections and that’s something social media just can’t replace. Business cards can be kept in wallets for far longer than the battery life of a phone or tablet. When it comes to networking correctly, you just can’t go wrong with a business card.
What Is It That Makes Business Cards Great?
A good business card can help your business stand out. Here’s what you need to pay attention to:
- The information provided
- Your business’ name
- Cohesiveness
- Visual presence
- Experiment
The Information
It’s important for a business card to showcase all the important information on the front, such as: the location of your business, website URL, email address and phone number. If you work like a nomad and you’re not tied down to any specific location, then an address isn’t necessary.
The Name of Your Business
Another important part of the card is your business name. It’s incredibly important that your business name is as eye-catching as possible, as you want clients to remember you. The next time they need someone from your profession, you want them to think of you as their first option.
Cohesiveness
Your business cards need to have cohesive branding. In other words, your imagery, fonts, logo and colour scheme need to be uniformed across the website, social media or any other marketing materials. With that put together, clients will recognize your business instantly.
Visual Presence
When it comes to visual presence, you need to use all the space on your business card perfectly. Pay attention to alignment and spacing in order to avoid having your cards come off as a poorly-designed mess. Text and imagery should be aligned well so that the entire thing makes sense and is visually pleasing. In order to break the text and make it more legible, incorporate spaces.
And Finally, Experiment
Once upon a time, business cards had to lack personality in order to seem professional. That time is gone. These days, you need to load up your business cards with as much personality as possible. You want them to stand out and that means experimentation. Start with things like colour, imagery, layout, text and fonts.
When You Really Need A Great Business Card, Get In Touch With Quickcards
Quickcards have been card creating extraordinaires for more than 15 years and have done work for some of the biggest names in pretty much any industry you can imagine. The company is able to help you come up with custom card designs that boast tons of character and just some examples of the type of cards you can expect to get from the team at Quickcards include photo cards, premium business cards, key cards, ID badges, loyalty cards, membership cards, gift cards and plenty more. Get in touch with Quickcards today and get your hands on some powerful business cards.
