Whether people are asking for them, giving them, using them or buying them – gift cards are everywhere these days. Big Box stores and large retail chains are no longer the only ones using gift cards. A number of opportunities to improve your sales figures can be achieved from getting on the gift card train. It’s very easy to start a gift card program and there is almost no excuse for not having a gift card option for your customers, as there is a range of gift card programs out there. If your goal is to increase your sales, it’s important to get a gift card program up and running because the primary benefit of investing in it is to increase profits. There are three ways to increase sales for your small business by using a gift card program:
- Generate new business
- Increase spending from existing customers
- Create a loyalty program & more touchpoints
Generate New Business
There are at least two new customers your gift card program will create. These customers are the gift card giver and the recipient. There’s a great way to get a little free publicity in there as your customer will share their gift card with friends and family, and that’s when the free advertising is created. This is truly a great way to encourage new customers to come visit your store.
Increase Spending From Existing Customers
When a customer has a gift card, they will typically use it to buy something more expensive than what the gift card allows, which means they will use their personal, out-of-pocket money to do this. When they already have a certain amount to spend at a business, research shows that customers tend to spend more. In fact, 72% of customers will spend 20% more on average than the amount allotted on the gift card according to Giftcards.com. If you’re looking for an easy way to both satisfy customers and boost profits, you’ve found it.
Create a Loyalty Program & More Touchpoints
Creating more touchpoints with your customers is something you can go about in different ways. An easy and simple start is to set up a system where the gift card receiver needs to go online in order to activate it. This way, you’ll be able to collect your customers’ email addresses and generate a mailing list. The next step is to regularly send special offers, promotions, sales updates and the like by using your new mailing list. As a result, your customers will have even more reasons to spend their hard-earned money on your products and services. Loyalty programs are almost guaranteed to drive sales as they create greater value for the customer on the relatively inexpensive gift card.
Want Your Gift Cards To Be Designed Specifically To Help Boost Sales? Have Them Made At Quickcards
One of the best ways to get your gift cards noticed is to make them attention-grabbing and plenty colourful. This means you’ll need to put in some time thinking about the perfect design that’s going to make that happen. But, instead of spending time thinking about gift card design, why not let a reputable and experienced company like Quickcards handle this task for you? Quickcards’ graphic designers will work hard to ensure your every idea is realized on your gift cards and will deliver the end product in record time. Get in touch with Quickcards today to ensure your business can start boosting sales as soon as possible.
