Today, people worldwide use social media as the primary hub for communication. The digital era has revolutionized the way business is done in every industry. From this we are seeing face-to-face connections and phone calls becoming less frequent. As a result of that phenomenon, the use of social media is increasing on a daily basis. Since business professionals hand out their business cards to new people every day, it is very beneficial to both your brand and company to have your social media handles on your business card. Here are more specific reasons why that’s a good idea:
- Your business will receive public reviews
- Your brand will be showcased in prominent platforms
- Social media builds credibility
- Provides interaction opportunities
- Creates and increases your community & network
Receiving Public Reviews
The single greatest benefit of including your social media handles on your business card is that it creates an outlet for your customers where they are able to publicly convey their appreciation of your services and products. A single positive review can go so far as to generate peer recommendations and free advertising, let alone a multitude of them. This is important as online reviews are something billions of people pay attention to, regardless of whether they are looking to order food from a new restaurant or invest in a new house.
A Prominent Environment For Showcasing Your Brand
It is imperative to make your brand stand out across social media. Platforms are so saturated and everyone is using them to find information and enjoyment, they are the ideal place to be present. Standing out is best done by: reducing the amount of content directed towards selling, curating user-generated content, having a high functioning site and using consistent colours. All of this will create an informative display of your company for your social media community to find, thanks to putting your social media handles on your business card.
Building Credibility By Means Of Social Media
Pretty much anyone can sort through the customer reactions and reviews of your products and services by simply visiting your different social media platforms. A simple “like” or “heart” on your business social media pages generates prospective new customers for your business. You gain credibility this way because people are more likely to trust a business if some of their social media friends already support and interact with them.
Having Ample Interaction Opportunities
One of the biggest advantages of social media platforms is that they provide you with the opportunity to interact with your online community, which boosts inbound traffic, gives you more opportunities for conversion, increases your brand recognition, builds relationships and so much more. Experiencing these benefits is more likely to happen if you simply add your social media handles to your business card.
Increasing Your Community & Network
Establishing a customer base and online community, as well as building your business from the ground up are all different ways of referring to the same thing. Social media platforms make it possible to reach millions of people, which is a great way to get new customers and leads. You encourage your customers to engage with you and your business by putting your social media on your business card. Social media has become a primary form of communication and it is of the utmost importance for your business to tap into such an affordable and abundant resource for growth opportunities.
