If you don’t want to lose an opportunity for great sales and plenty of new customers, you should start offering gift cards at your store. They will boost your business and you’ll gain loyal customers solely through the introduction of plastic gift cards, especially in Canada. That is the reason why you should start thinking about ways to promote gift cards in your store. You should draw the attention of shoppers with an eye-catching design, a prominent spot to display them or by promoting your gift cards online and at other stores as well. You don’t have to sell your gift cards to target customers only; you can also try to promote them to people who are outside of the targeted group. There are plenty of other ideas on how to promote your gift cards, and you can learn more by reading the following tips.
Make Gift Cards For Special Occasions And Holidays
When there’s an important event to go to and you need to bring a present, a gift card created specifically for that occasion is a great idea. For example, you can try designing a beautiful gift card for Valentine’s day or simply for birthdays and anniversaries. Customers who aren’t sure which present to opt for would most likely choose a gift card that is beautifully designed for that special occasion. You can decide on the type of events that you would want to create gift cards for, and this usually depends on the type of store you have. If you sell merchandise for women, then Mother’s Day gift cards would be a great addition to your offer.
Market Them On Social Media
When you want to reach a lot of people at once and market your gift cards, social media is a great place to do so. Facebook, Instagram, Twitter, and other social networks are great places to promote your gift cards. So, don’t waste your time around the holidays, post an appealing gift card with a nice caption that would persuade people to choose it as a present for someone special.
Offer And Market Your Gift Cards In-Store
Even though you probably have your gift cards displayed nicely near the cash register, some additional remarks about them will increase the customer’s interest. You can start by mentioning them to your customers when they’re paying or just looking around the store. The key is to always proactively participate in selling your gift cards since a passive approach won’t get you the results and sales you seek.
Aim At Gift-Shoppers
When you’re selling your gift cards, try thinking about the people who are buying them for someone else instead. The simplest example is husbands searching for a gift to give to their wives for Valentines days or simply as a sign of affection. Running ads is a great way to catch the attention of men who want to surprise their girlfriends or spouses. Think of ways that don’t only include the targeted clientele but focus on the ones who are gift-shopping. Research a bit about this approach and then you can choose the most suitable option for your business.
When You’re in Need Of High-Quality Gift Cards, Contact Quickcards
Since you already know how plastic gift cards can be crucial for boosting sales and increasing your profit, ordering them from trusted manufacturers should be your next step. A highly praised company in Canada that many happy customers speak about is
