You may be missing a lucrative opportunity to increase the base value of plastic membership cards. A professional organization has to continuously invent new ways to keep customers interested in their products. One way to do that is to speed up your customer’s way to success. There are several ways to do this: one way is to market where your members hang out. Another is to host events that professionals will want to attend. You should also have a membership drive. Here are five tips on how to add value to your membership card program.
- Prioritizing members
- Giving out bonuses for loyalty
- Surprising customers with rewards
- Offering special privileges on a regular basis
- Going with the tried and tested method of discounts
Prioritizing Members
You know what adds a level of exclusivity to membership? Allowing members to gain access to products before non-members. For example, let’s imagine you own a zoo (as wild as the idea may sound), member exclusivity means that members will get to see a new exhibit before the general public. Allow your members to pre-order and be the first to receive a new product before its official launch. They in turn will feel you are being loyal to them, encouraging members to continue using your business.
Giving Out Bonuses for Loyalty
To grant loyalty bonuses to your members, track purchases or visits through the use of a membership card. If you own a coffee shop; you could offer every sixth coffee for free to club members. That’s just an example. Another one would be if you owned a bakery; you could offer every tenth bagel free. There are countless ways for your business to reward your customers for their loyalty.
Surprising Customers with Rewards
Surprise your members by adding prizes without announcing them. That will give them a reason to swipe their cards each time they visit your organization. Surprises could include a free bottle of water at the gym, 50% off a salon product or a free appetizer at the golf club’s on-site restaurant.
Offering Special Privileges on a Regular Basis
Special privileges add value to your membership cards and help increase brand loyalty. What privileges could you offer? Something like free WiFi or free parking. Also, you could offer something along the lines of access to your facility an hour early.
Going with the Tried and Tested Method of Discounts
Discounts are probably the best thing you can offer your members at your organization. A lot of organizations offer their members discounts and this has grown into an activity that is a given for any successful business. It’s also a good way to make partners with other businesses that might do complimentary businesses to your own.
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