Most business and some membership cards look boring and don’t inspire customers to spend more time at the business. They have only one function and everybody knows it. The reason for that is simple: people are afraid of offending someone’s taste. The result is a forgettable card that fails to make people give it a second look. Instead, why not make people talk with an unusual and out-of-the-ordinary card? Even if people don’t like the card, they still might appreciate the kind of hard work that went into the design. Here are five ways to make people proud to own your cards.
- Exclusivity
- Up the interest level
- Put the decision in your customers’ hands
- Use an event as a theme
- Offer loyalty rewards
Exclusivity
If everybody is a member of your club, then trying to make it more exclusive will seem tacky. That’s why you should give people advantages for owning your cards. Black and a dash of gold coloring work like a charm when you want something to look exclusive, so that’s probably the best way to go. Also, try deep grays and pastel blues as they also work well for creating a premium look.
Up the Interest Level
Does your card do something or is it just taking up space in someone’s wallet? Let your creativity run wild by adding discounts to your customer’s favourite coffee shop or pastry shop or by adding business related trivia to the back of the card. Also, partner with local businesses that are willing to provide discounts to your customers.
Put the Decision in Your Customers’ Hands
Your customers will feel more attached to reward options if they are the ones who suggested them. An alternative is to ask your customers seemingly innocent questions and use their answers to decide what to give them as rewards. A library could ask people who their favourite author is and then give them something from the stated author’s writings as a reward. You shouldn’t underestimate how much little touches like these mean to your customers.
Use an Event as a Theme
To show off your brand’s character you could issue cards that commemorate a historical event. You could also inform the local press about your new exclusive cards that only members get and stress the importance of the historical event you are celebrating. Even if your business is only ten or fifteen years old, you shouldn’t shy away from celebrating historical events.
Offer Loyalty Rewards
It is often said that gaining new customers is much more difficult than keeping old ones, but that shouldn’t keep you from trying. Especially if old customers talk about your business to their friends. So you should reward their loyalty by giving them exclusive membership cards that stress how much they mean to you. Your business will grow as a result.
Looking for Cool Membership Cards? Go with Quickcards
When looking to make your membership cards more memorable, it always pays to start from scratch and do things right. This often means designing completely new membership cards that serve a unique purpose and fulfill some or all of the criteria previously stated. This is where it pays to have an experienced professional come to your aid and help with not only the design but the manufacturing side of things as well. Enter Quickcards, a company that has been doing just that for a number of years. Quickcards specializes in everything from stunning business and club membership cards to custom photo ID badges, wallet-sized family photo cards, and unique party invitations. Get in touch with Quickcards today and let the pros help your membership cards become instantly memorable.
