The idea of using a gift card program to increase sales and drive up profits in your business sounds very appealing. After all, they are very handy, easy to use and remarkably effective. But, there is much more to them than meets the eye. In order to get them from an idea in your mind to a profit-increasing, dynamic business strategy, you’ll need to tackle countless seemingly simple challenges. When looking to learn how to best tackle a particular one that has to do with what to put on your gift cards, here are some helpful tips:
- Don’t complicate things from the get-go
- Ensure they are interesting and easy on the eyes
- Be prudent and stay safe
Don’t Complicate Things From The Get Go
There’s no need to overthink this part of the process. Keep it straightforward with things like the words “Gift Card,” your logo and perhaps the slogan of your business on the front of the card. On the other hand, your basic contact information such as your address, website and email can go on the back. This because you want people to be able to find and reach you.
Ensure Your Cards Are Interesting And Easy On The Eyes
You never want to have a boring and plain-looking gift card. You want it to be eye-catching and attention-grabbing, as well as instantly noticed by your customers. Think about things like unique shapes, colors and accents you could use to not only make your recipients talk about it, but show it to other people as well. Increasing your businesses word-of-mouth marketing in the process.
Be Prudent And Stay Safe
This is another way of saying you’d be wise to add “Terms and Conditions” to the back of your cards. This is because ensuring your customers understand what they are buying in the first place and making sure you are covered in the event of a misunderstanding are among the two most significant and typical problems people have with gift cards.
The terms & conditions you should put on the back to outline the guidelines for what customers can and cannot buy with gift cards, such as: “not refundable”, “not redeemable for cash”, “cannot purchase certain items with gift cards” and “lost cards will not be replaced”. These need to be conveyed to the customers to ensure you don’t run into any problems as a result of customers having misunderstood how to use your gift cards.
